Character traits of our organization supported with the Hawaiian words (‘ōlelo) that embody and represent the core values:
LEGACY – HO’OILNA
Conserve, amplify, and celebrate Hawaiian culture and heritage.
INNOVATION – HO’OMUA
Create solutions and value through empowered, forward-thinking initiatives (forward movement, persist, perpetuate).
IMPACT – KĀKO’O
Elevate others by promoting a clear vision and direction to positively empower our clients, employees, Hawaiian people and communities (to uphold, resource and support).
STEWARDSHIP – ALAKA’I LAWELAWE
Lead with a servant heart with vision, respect, and trust for people, talents, and resources (servant leadership).
INTEGRITY – KŪPONO
Serve our community with great responsibility, honor, and sincerity (upright and honest).
COMMUNITY – PILINA
Build connection and create opportunity within the organization and throughout the communities we serve (connecting through relationship).